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The call-to-action is presented as a swipe-up link at the bottom of the Story. Source: Instagram ads can use still photos, videos, and carousels. When designing Stories ads, businesses can use all organic Instagram Stories features like filters, text, GIFs, and interactive stickers. The best Instagram Stories ads are ones that look and feel like normal Stories and don’t stand out as ads. Engagement is often higher with Stories ads, as the format covers the whole mobile screen and feels much more immersive than in-feed ads. Instagram Stories are a well-used part of the app, with over 500 million Instagram users viewing Stories every day. Instagram Stories Ads are full-screen image or video ads that appear between users’ Stories. However, Instagram recommends limiting overlaid text as much as possible for best results. It’s also possible to add text to images. These images can be created from high-quality photography or design and illustration. Source: Instagram ads are best suited for campaigns with compelling visual content that can be conveyed in a single image. Image ads allow businesses to use single images to advertise their brand, products and services. Each ad format has its own selection of call-to-action options, which are listed below. The wide range means that you can choose the best ad type that matches your specific business goal. There are many different types of advertising formats on Instagram, including: We’ll explain this in more detail in our 5-step guide below. In order to control the costs of your Instagram ads, you can set either daily budgets or lifetime spending limits. You can get started by spending just a few dollars a day, and scale up from there based on success. Note that there is no “best practice” for how much to spend. The best way to evaluate your budget is to set up a draft campaign in Ads Manager and look for the Audience Definition and Estimated Daily Results modules, which will tell you if your budget settings will be sufficient to reach your desired audience within your desired duration. Placement (costs can differ between ads shown on Facebook vs Instagram).Time of year (costs often go up during holiday shopping periods in Q4 such as Black Friday).The cost of Instagram ads is highly dependent on a variety of factors – there is no average or benchmark price. They also often have more features than a normal post, such as links, CTA buttons, and product catalogs. They look similar to normal posts but always contain a “sponsored” label to indicate that they are an ad. Similar to Facebook, Instagram ads appear throughout the app, including in users’ feeds, Stories, Explore, and more. Instagram ads are posts for which businesses can pay to serve to Instagram users. Start stopping thumbs and selling more today.
GRIDS FOR INSTAGRAM DIRECT MESSAGE TUTORIAL PROFESSIONAL
Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers.